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Volare Wine

Design: Isaac Fusté
Project Type: Concept
Location: Barcelona, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper Label

Volare is a wine where you have to let the imagination fly, as expressed in the letter O of the name. Following the game of flying in each wine capsule you can see a small illustration of a means of air transport, such as a hot air balloon, a plane and a vintage helicopter.

What's Unique?
The special thing about the label is that the consumer has to let the imagination fly.