Design: Artisticodopeo Designz
Project Type: Produced
Client: VÔTRE SKINCARE
Product Launch Location: India
Packaging Contents: Skincare Moisturizers & Lotions
Packaging Substrate / Materials: Plastic
Printing Process: Foil stamping, Flexography
VÔTRE SKINCARE is a homegrown brand of botanical skincare in India from Trumount Cosmoceuticals. After years of selling directly to spa owners and clients, they wanted to add a distinctive mark to the brand before entering the retail market and opening up franchise opportunities.
Artisticodopeo Designz was commissioned to develop the brand logomark along with designing their online brand presence via a website. Since we loved the design of the Brand Logotype and Packaging Design** created by another agency, it was exciting to see how we could enhance this brand's value.
Rajesh Thyagarajan, Founder of Artisticodopeo Designz delved into researching the ideology behind this skincare brand. The creation of ‘VÔTRE’ began years ago with a passion to bring uncommon luxury and niche products of the highest quality. Offering 100% botanical, vegan, cruelty-free and paraben-free products.
Researched and developed in association with specialised laboratories in France and Tokyo, VÔTRE has always harnessed rare and effective ingredients, with cutting edge Bio-Technology, patented molecules and the finest in Botanical Extracts and Blends.
We chose to look into the botanical world for inspiration and came upon the Lotus flower.
This stunning flower is regarded in many different cultures as a symbol of purity, self-regeneration and rebirth. Even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower. It's characteristics are a perfect analogy for the ideology behind VÔTRE's range of skincare.
Rajesh created various iterations of the lotus flower in line drawing form to compliment the existing brand logotype. Using the 'V' as a central guideline, he drew out the lotus petals balancing it on each side. And enclosed within a circle, he drew a pathway symbolically leading one to the 'V' in the center of the lotus highlighting the brands belief in providing quality care for every skin type. In essence, no matter how damaged your skin may be, VÔTRE Skincare can help repair and rejuvenate it.
Artisticodopeo Designz created a logomark that stood for the VÔTRE brand, while complimenting the existing brand typeface.
VÔTRE launched their new brand logo digitally with their brand new responsive website online. While the website was under development, the marketing team at VÔTRE's clinched two deals that would retail their skincare lines in India at Sephora, an international, multinational chain of personal care and beauty stores and Nykaa, one of India's top multi-brand beauty retailer selling cosmetic and wellness products online.
And now they had a new brand identity to safely launch themselves into the retail market. Talk about opportune timing, right?
**Since the skincare packaging was already produced before I got involved, the existing packaging is yet to use the new logomark. The following package designs are visual package concepts designed by Artisticodopeo Designz to showcase the use of the logomark and how we propose it could be used as their package label designs.
The original packaging is white and grey, with silver foiling for the brand logo. Very minimalist and niche, it allows the product to stand out on shelves and builds brand recall.