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26/05/2020

Warm Up


Design: Alexander Shibaev
Location: Russia
Project Type: Student Project
School: British higher school of art and design
Tutor: Leonid Slavin
Packaging Contents: Warming lube & massage gel product line

The artwork is itself a visual metaphor for touch, warm, and even hot. The package color shows the product’s intensity, ranging from a light feeling of warmth (green) to hot (red).

What's Unique?
The tube is finished with a special thermochromic pigment, allowing it to react to any touch. The design of the tube is paired by a transparent outer box, then seals, but does not conceal. The outer box creates an additional showcase effect.