Project Type: Produced, Commercial Work
Client: WEST Brewery
Location: Glasgow, U.K.
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
WEST Brewery has built its reputation on a Glaswegian Heart, German Head attitude and an eclectic set of brands. With its first foray into cans, Thirst were set the challenge of uniting existing, established brands (St Mungo and WEST 4) and new, never before visualised ones (GPA) under the WEST umbrella. Their solution? Colour.
WEST’s red, black and white brand colours are famous in both the on and off trade. Thirst leveraged this powerful palette, along with graphic devices, to create a cohesive can range.
With three brands to tackle, Thirst first created a striking new style for GPA then crafted the existing WEST 4 brand to match. Finally, they isolated St Mungo’s more traditional brand assets to give a 360 degree can experience and allow it to fit in visually with this modern, minimalist look.
The can range is the first phase of Thirst’s WEST work which aims to build brand through colour and content style rather than rigid brand systems. This approach allows for a more eclectic, expressive and engaging range that feels like a family, but with more freedom.