Whoop Artisanal Chocolate

Design: White Studio
Project Type: Concept
Location: Istanbul, Turkey
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper

Eating chocolate releases several neurotransmitters that have positive effects on human feelings. Just seeing chocolate, or inhaling its wonderful aroma, has quickened the beat of many a chocolate lover’s hearts. Based on this incident, the brand name is chosen as “Whoop Artisan Chocolate”. The word “Whoop” means “a loud cry of joy or excitement”.

What's Unique?
The packaging design is inspired by the excitement of people. The bright colourful illustrations make the product stand out and engage the customer’s attention.