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24/06/2020

Wines by Kylie Minogue


Design: Studio Parr
Location: United Kingdom
Project Type: Produced
Client: Kylie Minogue
Photographer: Paul Piper
Product Launch Location: United Kingdom
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper label
Printing Process: Litho, foil deboss, tactile screen

The pop icon unveiled her new range of elegant wines last month with a bright, refreshing, French Rosé – a wine she has a great passion for. The brand launch has been made in collaboration with Benchmark Drinks, and Creative design by Studio Parr.

Paired-back, restrained, elegance characterises the design: the label is layered with tactile finishes - beautiful debossed lettering into heavyweight cotton material, with rose gold foil detailing allowing Kylie's recognisable signature, in gloss black, to stand out on shelf. It gracefully complements the wine’s long-necked, elegant shaped bottle finished with a unique pearlescent capsule.

“I’ve had the pleasure of working with Studio Parr for over 5 years and continue to be impressed by their creativity, flair and eye for detail”. Richard Dennis, Benchmark Drinks

Studio Parr has also created a range of flexible brand equities that have been applied to merchandising, POS, marketing materials and further exciting wine launches to support the launch’s rollout over the next 6 months.

“It’s been a great privilege working closely with Kylie and the team at Benchmark to bring their vision to life - a dream partnership.” Will Parr, Creative Director @studio.parr