Design: Designanswers LLP
Project Type: Produced, Commercial Work
Client: Wingreens Farms
Location: Gurgaon, India
Packaging Contents: Fresh Dips and Sauces
Packaging Substrate / Materials: Plastic Boxes and Tubes
Printing Process: Digital Printing
Wingreens Farms employs farmers and women from the villages of Haryana in their factories to produce fresh, gourmet dips that come packed with great flavours.
We made it our task to create a packaging system that reflected the simplicity of the brand, while offering mouthwatering fresh gourmet dips to consumers. What emerged was a contemporary label design that was easy to fabricate and colourful to the eye with a freshness that was new in this product category.
Despite the challenges of a fresh food category, we overcome many challenges to ensure the product was up in stores. Leveraging on "snack-time" and making it a "go-to-party" snack allowing customers to overcome last minute guest-woes. Always communicating the freshness, goodness and healthy aspects of the product, the brand slowly seeped into the minds of consumers changing the way they hosted.
With this in mind, we wanted to develop a sustainable design language that people would adapt to and recognise almost instantly over a period of time.
Our product is packed in take-away containers which give customers the comfort of buying an authentic and fresh product, made at home. We wanted to carry forward the initial vision of the founder whereby the dips were made by hand using fresh produce. The journey of the brand starts with farming which eventually was nurtured into a gourmet product for the retail markets.