Wonder Pop Soda

Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Natural Energy Soda
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing

All the bright and colourful wonder of the golden age of video games with out the jarring pixels, Wonderpop explores the connection between the then of the 80's and now with the need for energy drinks that are based on Natural ingredients. Keeping it Kawaii with cute hearts beaming lines and scollops and cute "hello kitty" vibe iconography this brand is sure to stand apart from the usual alpha male clones on the market.

Be Wine My Friend is a set of labels created for a Mallorca handcrafted wine as a gift to Barceló studio customers to thank them for the trust they have placed in us over the last year.

The result is the design of modern, informal and dynamic wine labels with the character of the studio and a base through geometry and a wide range of colour.

The naming is a creative wink through the social phenomenon “be water my friend” (*) as it metaphorically reflects the adaptation and flexibility characteristic of the studio, as well as, communicatively reinforces the value of the connection with the client.

The shapes of this design represent the client’s name through an alphabet of basic geometries organized in a flexible grid that makes all of them look alike but unique at the same time. The same DNA for variable versatility.

The colour selections express the energy flavour through each sku and provide a point of positivism that is unique and engaging.. This brand system allows for consistent communication with a unique identity that represents the candy brophy creatives signature unique projects. The printing would be matte allowing the deep reds and blues to have the kind of impact you get from Atari cartridges.

(*) The name “wonder” refers to the wonder boy by SEGA (The Wonder Boy series, also known as the Monster World series, is a franchise of video games published by Sega and developed by Westone Bit Entertainment)

I wonder what it tastes like? I wonder what the next flavour will be? I wonder if it's for me.