Yaru - More than water
Agency: Squad Ink
Creative Director: Matthew Squadrito
Designer: Robbie North
Photography: Lucas Peng
Project Type: Produced
Product Launch Location: Australia
Packaging Contents: Water
Packaging Substrate / Materials: Plastic
Printing Process: Offset Printing
Yaru is a water brand with a social conscious. It tells an important cultural story whilst creating better health outcomes for Indigenous communities via the Yaru Foundation.
Over the past year, we've had the exciting opportunity to refresh Yaru and pave the way for their next wave of growth.
By purchasing a bottle and supporting the Yaru Foundation, you are directly contributing towards projects that transform lives right here in Australia. Yaru is a proud change-maker. Their ambition is to inspire the procurement landscape, encourage similar business models that create positive social change and bring Indigenous culture to the forefront of Australia.
We evolved the existing Indigenous art inspired graphic to represent the water that flows deep below the foothills of an ancient volcano. Mount Warning-Wollumbin rises out of the rainforest in the heart of Bundjalung country in Northern New South Wales. This has created a precious underground water source, filtered by layers of ancient volcanic rock (Yaru means Rock in Bundjalung).