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16/09/2020

Yayoi Restaurant


Design: Salma
Location: Egypt
Project Type: Produced
Client: Yayoi Sushi
Product Launch Location: Global
Packaging Contents: Sushi
Packaging Substrate / Materials: Glass And Cardboard
Printing Process: Digital Printing

YAYOI SUSHI is a Japanese restaurant in Egypt that sells sushi pieces in the traditional healthy way, so I made sure to show that through the visual identity of this restaurant.

The goal of this restaurant is to ensure the safety of customers and to provide healthy meals

The problem is that this restaurant opens while the spread of coronavirus, the world has become afraid to buy anything made outside. So I designed a man in the logo wearing the costume of fishermen in Japan during the Yayoi period, where they were fishing and pickling it well to get rid of anything harmful and this way is the most healthy way to cook sushi

Also, this type of logos serves this idea and express something old, I also chose wooden dishes because it was used in that period to serve food in japan. Finally, the main goal of this brand that giving customers a full experience of Japanese food, culture and feel that makes this brand stand out from others

What's Unique?
The main goal of this brand that giving customers a full experience of Japanese food, culture, and feel that makes this brand stand out from others