Design: Alemozaffar and Partners
Project Type: Produced
Client: Mazdisna Saam Noosh Daroo Co.
Location: Tehran, Iran
Packaging Contents: Make up remover wet wipe
Packaging Substrate / Materials: Paper
Printing Process: Offset
“A successful packaging exhibits what a consumer is after in his mind”
One of the most important and fundamental challenges in packaging design, is to distance oneself as a designer from the design and its judgment of according to the relevance of the packaging to its end user. For most women, beauty, cleanliness, skin health care and maintenance are of huge significance, and of this in itself has led to a huge diversity in cosmetic healthcare and skin products in the market.
According to the research we had conducted, most end-users need to see the end result of the product and through this day gain more trust in the product you’re using. Therefore, we tried to photograph the face of a young woman who would be in the target age group of this brand, we provided the photo ourselves and thorough it, we demonstrated the cleanliness and freshness of skin as a result of using a high quality brand of cosmetic wet wipes.