Design: Alexandra Necula
Project Type: Produced
Client: Yum Cosmetics
Photography: Ciprian Kis
Packaging Contents: Creams, Lip balm, Face serum
Packaging Substrate / Materials: Glass bottles and jars, aluminium
Printing Process: Digital printing
Yum Cosmetics is a handmade, vegan, nice smelling skincare company located in London, UK. Their product range includes lip balms, body butter, lotions, face creams, and serums. Their brand personality is fun, organic, fresh, promoting a sustainable, earth-friendly and health-conscious lifestyle. They are committed to using the least amount of plastic packaging. The goods are hand-wrapped and delivered in PCW paper and their cosmetics are packaged in a metal tin or glass containers.
The project goal was to design an identity that will help build brand awareness faster, as well as making the products stand out on the shelves of retail cosmetics boutiques. The brand identity starts with a hand-lettered logo to illustrate the home-made process of the products, and the organic brand pattern is used across all the packaging, differentiating the products dedicated for each type of skin by color.
The fun, organic pattern and the pure, relaxing pastel color palette.