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10/04/2019

Zaz


Agency: 441 Design Studio
Project Manager: Serban Leafa
Lead designer: Alina Filipoiu
Graphic designer: Silvia Nedelcu
Project Type: Produced, Commercial Work
Client: Casa de Vinuri Cotnari
Location: Bucuresti, Romania
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Casa de vinuri Cotnari has launched the challenge of creating a Wine Brand dedicated to a young consumer target, a new target audience for the wine industry. We had to create a name and a series of labels for a range of 6 wines. The client needed to find a new, effervescent name and create a dynamic and very visible label on the shelf. That's how ZAZ wines appeared.

The wine is derived from chernozem (typical or leached) soils and silviculture ash, modified by long-term viticulture. For the label design we wanted something colorful and playful that you could easily recognize and remember. We've been inspired by the Cotnari vineyards, and the images of the hills full of vineyards.that we wanted integrated into the design. Geometry of the overlapping forms of the label contrasts with the style of the illustrations. Zaz is a vibration, defines something that is incredible.