ZenyumFresh Day! and Night Toothpaste
Designer: Matthew Kingsley Leong
Creative Director: Joyce Ng
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Mint and Charcoal Toothpaste
Packaging Substrate / Materials: PVC, paper
Printing Process: Digital Print, Foil stamp, Laminate
Who we are:
Zenyum is on a mission to help Asia smile more.
Founded in 2018 in Singapore, Zenyum provides Smile Cosmetics, produced under the highest quality standards. Led by a team of experienced tech entrepreneurs and doctors, we bring the highest level of care to our customers by partnering with experienced local dentists across Asia.
Recently, we're extremely proud to announce our Series B fundraise of $40M USD led by our newest investor L Catterton (a partner of LVMH), the world's largest consumer-focused PE firm, and supported by all our existing partners; Sequoia Capital, RTP Global, Partech, TNB AURA, Enterprise Singapore, and FEBE Ventures.
Zenyum operates in Singapore, Malaysia, Hong Kong, Indonesia, Taiwan, Thailand, and Vietnam.
What is the current packaging?
Traditional toothpastes are usually one-type fits all; which is great if your morning is identical to your night, but it’s not.
Your smile has different needs at different times of your day. The answer? The New Smile Ritual. It consists of a day protection, and night repair toothpaste to create a healthier smile for you.
With that, the sole purpose of the packaging was designed to emulate the sunrise and sunset seen across Singapore through the use of the die-cut hole and its gradient.
The gradient took time to print on the material. It took multiple test prints from ink to material to get the right effect. Additionally, the most unique part would be the die-cut hole that emulates the sunrise and sunset effect.