Zigulì - Il pallino per la frutta
Design: Nadia Parentini
Project Type: Concept
Location: Firenze, Italy
Packaging Contents: Vitamin Candies
Packaging Substrate / Materials: Paper
Printing Process: Screen printing
Zigulì was born in 1969 and has deep roots in memory of each Italian children. The candy has always been sold in Pharmacy because of its naturalness and richness of vitamins important for health. This year Zigulì celebrates his 50th anniversary. The candy goodness has remained unchanged but the pack has become obsolete.
The importance of fruit is represented with a colorful pattern that covers the entire packaging. The rigor and thoroughness of the pharmaceutical information are ordered in the table. Everything in a vintage feeling.
The result is a modern packaging catching the consumer attention without forgetting to communicate values of this historical brand.
Starting from the original format, I gave it a new pop look, lively and accessible in a vintage style without forgetting the heritage.