Design: Odecraft Studio
Project Type: Concept
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital press
The new Zuno Tea brand is the graphic manifestation of its cheerful and irreverent DNA that seeks to attract a new audience for its brand. To be successful in this strategy, we created packaging that communicates with this DNA. The Zuno Tea packaging brings its vibrant colors and a totally modern aesthetic with a message that questions the patterns of tea consumption today. Zuno Tea. Drink tea every day.
The way we approach the most traditional product to turn it into something pop is what makes the Zuno Tea project unique.