Żywa Cultura

Design: Konrad Sybilski
Location: Poland
Project Type: First batch produced
Client: Żywa Cultura
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

The main idea was to design a brand full of vitality, where the kombucha "Żywa Cultura" would represent a lively and joyful space.

"Żywa Cultura" means "A Living Culture". It is a wordplay that refers to the benefits of kombucha and to its natural fermentation process. The label was built around a visually strong sign but the rest of the elements in the layout stay playful and refer to the natural fermentation process. A unique iconography was inspired by ancient cultures that worshipped nature and well-being, therefore iconography emphasises healthy aspects of kombucha and creates a direct metaphor of “a living culture”.