Pinot Grigio Tera Alta

Design: Kiboko Srl
Location: Italy
Project Type: Produced
Client: Cantina Roeno
Product Launch Location: Global
Packaging Contents: Wine

The restyling of the Pinot Grigio TERRA ALTA label is actually a more extensive work that involved the restyling of the entire I VIGNETI line

The purpose of the restyling was to communicate UNIQUENESS and CRAFTSMANSHIP to communicate the idea of ​​an artisanal product and TERRA to recall the concept of manual skills and remember where wine comes from.

To meet these needs we made some aerial shots of the plots of land where grapes are grown, stylizing the lines of the rows of vineyards to make them resemble the fingerprint of the ​palm of a hand