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11/01/2021

Tata Tea Concept Packaging for Scandinavia

Design: Harsh Bhatt
Location: India
Project Type: Student Project
Packaging Contents: Tea Leaves/Powder
Packaging Substrate / Materials: Cardboard

Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. The project is a hypothetical concept made to depict the brands presence in the Scandinavian Region. This region is known for it's minimal designs.

Tata Tea products in India are brightly coloured which help it perform in the local market. However, for the Scandinavian Region, these colours have been carried forward but in a minimal way as bands located at the bottom of the box to identify the flavour. On the inside is a pouch containing the tea leaves coloured in the shade matching the outside.